Enhance Your Relationship With Your Customers And Obtain Credible Insights

Market research is the cornerstone of a company’s efforts to stay competitive and retain customers. Market research allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service. Therefore, market research is an effective tool to assist your business planning. Market research consists of a combination of primary and secondary research. Market research includes surveys, product testing, and focus groups. These are some of the key benefits that you can get from market research:

  • Test the viability of a new product or service by communicating directly with a potential customer.
  • Figure out your target market and get opinions and feedback from consumers in real-time.
  • Identify the market size and opportunities for growth
  • Make informed decisions and compete effectively

Why is Market Research Conducted?

Market research takes many forms, and MGR customizes the offerings to meet your needs. Your goals and objectives drive the type of market research and the methods to be used. MGR team will work with you to understand and refine your objectives and devise a research plan that matches these objectives. The unbiased data from the market research will help you to make critical decisions. Whether you are looking to do your market research with customers, prospects, or the general public, the thought process is the same, only the execution changes based on your target group’s availability of contact information.

Market Research Services

We create surveys that meet your project objectives and ensure that all expected insights are reflected in the survey questions.

Anyone can throw together a bunch of questions, but it takes planning, industry knowledge, and expertise to obtain meaningful information from a survey. MGR has the expertise, industry knowledge and experience to design an industry survey that gets you the information you need. Survey Design is the most critical stage of the survey process. It is essential to define survey objectives from the start clearly. The goals drive the survey questions. As a survey owner, you need to know that the survey questions will provide the information you need unbiased, unambiguous. You want meaningful questions that lead to meaningful results so that you can take action with confidence.

MGR develops a full evaluation of survey objectives and proposed actions to ensure that all possible issues are brought to bear on the design of the survey questions. We look at each question for relevance and clarity. Survey design is the most critical component of the survey process and MGR applies the appropriate emphasis there. You can count on MGR to focus on your objectives and add value at every step of the survey, from design to reporting.

Understand your target market and get better insights by improving your marketing approach with professionally designed surveys.

A marketing survey can help your sales and go-to-market team gain in-depth knowledge about the target market. Data-driven decision making is an excellent way to improve your bottom line. For example, you may be looking to get feedback on a new product; your target customers, or you may want to measure your solutions effectiveness and future product roadmap. A marketing survey is a right tool you need.

Understanding your customers more thoroughly is key to improving your marketing decisions. What product or solutions they are planning to invest? What sales channel do they visit? How much time do they spend on the Internet? How much time do they spend on social media? What are their spending habits?

We help you to:

  • Understand your market
  • Laser focus your marketing goals
  • Measure marketing effectiveness
  • Measure brand awareness and attitude
  • Market test new ideas and products
  • Measure market satisfaction

Using the right tools for the job (focus groups, telephone interviews, or web surveys) can make quality-marketing surveys affordable. Remove the guesswork from the design of your next product, service, innovation, or procedure change.

Stay in touch with your customers and gain in-depth insights into your consumer’s behavior, perceptions, and needs.

Your relationship with your customers is your most valuable asset. Your customers are your company’s life-blood and the centre of your business. The vitality of your business depends on having a clear and up to date insight into customer’s perceptions and needs. It is not enough to make good products and services in today’s competitive market but stay in touch and build strong relationships with your customers. The most accurate and efficient way of doing this is through professionally designed and executed customer surveys.

Customer surveys are the window through which you can view your customer’s purchasing habits, perceptions, and needs. If you’re not already surveying your customers, you’re missing out on valuable feedback that could make all the difference for your business. Regular surveys are the best way to track, measure, and identify trends in customer perception. It’s also an excellent way to find customer issues and take appropriate corrective action.

There are several types of customer surveys, each tailored to specific types of your marketing needs. We can help you with the following customer surveys:

  • Customer Satisfaction Survey
  • Customer Service Survey
  • Customer Service Needs Assessment Survey
  • Customer Market Survey

MGR produces insightful analysis, customized reports, and dynamic reports ready to share with your stakeholders.

Data without analysis is like a jumbled up box of puzzle pieces. Survey reporting involves putting the survey data into perspective and communicating the survey findings with your stakeholders.  MGR survey reports are compiled using a mixture of primary and secondary data sources. Primary refers to our surveys and commissioned research, whereas secondary refers to authoritative third-party vendor data and publicly available data. The reports also draw upon our decades of experience in the retail and hospitality industry solutions and services.

MGR systematically collects, analyses and interprets data relevant to your target audiences and markets. As a result, we provide invaluable and actionable insights to feed strategic thinking and tactical action. We deliver the survey reports in various formats, including Microsoft Word, PowerPoint, PDF, CSV or digital format.

If you are interested in customer experience consulting and advisory, let’s connect.

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