Today’s retail landscape is changing rapidly and dramatically. Driven by technological advances, the impact of the pandemic and economic shift. The retail industry is entering an era where technology, human capital, and experiments are more available and affordable than at any time in history. The pandemic has also fanned the flames and speeds up the digital transformation that already began ten years ago. Small and Medium-sized retailers (SMR) are struggling to retain their customers amid faster-growing online shopping. Foot traffic on last Black Friday fell nearly 50 percent from 2019 as shoppers now stay away from physical stores due to Covid-19 and access to online stores.