This IDC study offers IDC’s broadest outlook on key drivers that will shape the future of the hospitality industry. The industry’s broadening adoption of the 3rd Platform (i.e., cloud, mobile, social, Big Data, and IoT) will accelerate disruption and change the face of the hospitality industry to reflect new values and services.“The hospitality industry is shifting into a new gear due to industry’s adoption of the 3rd Platform, and transforming business and technology strategy to establish new best practices improving customer experience and business performance,” says Chris Holmes, Managing Director, IDC Insights Asia/Pacific.