According to Business Insider, the global coffee market is valued at approximately US$ 102.15 Billion in 2019 and is expected to reach revenue worth US$ 155.64 Billion by 2026. Also, it is worth noting that at least 500 billion cups of coffee are consumed each year. However, Covid-19 has all but decimated the hospitality industries. The primary factor driving the café market growth is the rise in demand for coffee consumption due to an increase in awareness of the health benefits of coffee and increased income levels in various developing and emerging countries.
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