Retail Digital Transformation Is Gaining Momentum in Asia

This IDC Retail Insights Perspective provides a summary of the recent Asia Retail Congress held in Mumbai, India, on February 13 and 14, 2017. Over 200 delegates from different retail sectors attended the event to hear about the latest trends in retail digital transformation and omni-channel retailing. As retailers have fully accepted the new retail landscape, wherein customer experience is a must-have competency, they are fully embracing the need to transform how they go to market.

“Digital transformation has shifted the retail industry landscape and disrupted the traditional retail business model, creating smoother shopping journey to consumers. Retailers must recognize and drive digital transformation in order to deliver easy, convenient, frictionless, and available anytime, anywhere shopping experience,” says Mike Ghasemi, research director, IDC Retail Insights Asia/Pacific.
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