Quinnox iBeacon Technology Platform; Empowering Customer Journey

This IDC Retail Insights Perspective discusses the importance of location-based technology platform and its potential benefits to brick and mortar retail environment. Specifically, it discusses the Quinnox iBeacon technology platform, which enables retailers to drive foot traffic, increase basket size, and gain customer insights. This study also shares essential guidance for retail enterprises to best reap the benefits of rapidly emerging beacon application.

“In a world in which customers are always connected through mobile devices, location-based technology enables retailers to engage their customers in real time. At the same time, this technology is part of a greater recognition that the network can create new business opportunities and empower innovation in customer engagement and shopping journey,” says Mike Ghasemi, research director, IDC Retail Insights, Asia/Pacific.
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