Create surveys that meet your objectives, and ensure that all possible issues are brought to bear on the design of the survey questions.

Anyone can throw together a bunch of questions, but it takes planning, industry knowledge,and expertise to obtain meaningful information from a survey. Mike Ghasemi has the expertise, industry knowledge and experience to design a survey to get you the information you need. Survey Design is the most critical stage of the survey process. It is important to define survey objectives from the start clearly. The objectives drive the survey questions. As a survey owner, you need to know that the survey questions will provide the information you need in an unbiased, unambiguous manner. You want meaningful questions that lead to meaningful results so that you can take action with confidence.

Mike Ghasemi develop a full evaluation of survey objectives and proposed actions to ensure that all possible issues are brought to bear on the design of the survey questions. We look at each question for relevance and clarity. Survey design is the most critical component of the survey process and Mike Ghasemi applies the appropriate emphasis there. You can count on Mike Ghasemi to focus on your objectives and add value at every step of the survey process, from design through reporting.

Understand your target market and get better insights by improving your marketing approach with professionally designed surveys.

Survey design & analysis can help your marketing team and boost their efforts through the use of a marketing survey. You understand that data-based decision making is a good way to improve your bottom line. You may be looking to get feedback on a new product; your target customers, or you may want to measure your solutions effectiveness and future product roadmap. A marketing survey is a right tool you need.

Understanding your customers and prospects more thoroughly is key to improving your marketing decisions. What product or solutions they are planning to invest? What sales channel do they visit? How much time do they spend on the Internet? How much time do they spend on social media? What are their spending habits? In our competitive world understanding your customers and prospects helps you get the most out of your marketing dollar.

Mike Ghasemi will help you:
  • Understand your market
  • Focus your marketing objectives
  • Measure advertising effectiveness
  • Measure brand awareness and attitude
  • Market test new ideas
  • Measure market satisfaction

By using the right tools for the job (focus groups, telephone interviews, or web surveys), we can make quality-marketing surveys affordable. By getting information from stakeholders up front, you remove the guesswork from the design of your next product, product enhancement, or procedure change.

Stay in touch with your customers and gain in-depth insights into your customer’s behavior, perceptions, and needs with professionally designed customer surveys.

Your relationship with your customers is your most valuable asset. Your customers are your company's life-blood and center of your business. The vitality of your business depends on having a clear and up to date insight of customer’s perceptions and needs. In today’s competitive market it is not enough to make good products and services, but also staying in touch and building strong relationships with your customers. The most accurate and efficient way of doing this is through the use of professionally designed and executed customer surveys.

Customer surveys are the window through which you can view your customer’s purchasing habits, perceptions, and needs. If you're not already surveying your customers, you're missing out on valuable feedback that could make all the difference for your business. Regular surveys are the best way to track, measure, and identify trends in customer perception. It's also a good way to find customer issues and take appropriate corrective action.

However, a poorly designed survey can reflect badly on your company. If the surveys are not done right, you can end up with a distorted view that can hurt your business in multiple ways. It’s easy to write questions and send them out to customers, but it’s challenging to design and execute a customer survey that will provide the useful information for improving your business. Your customer surveys should be viewed as a customer relationship management tool. Customers want to work with you to improve the products and services you offer, so do not let a poorly executed survey ruin your opportunity to harness good customer will. Mike Ghasemi understands this and can help you with all of your customer surveys. There are several types of customer surveys each tailored to specific types of objectives you may have.

Here are the main types of customer surveys:
  • Customer Satisfaction Surveys
  • Customer Service Surveys
  • Customer Needs Assessments
  • Customer Market or Marketing Surveys
  • Customer Market Research Surveys

Understand the potential values of digital transformation across the full spectrum of the retail and hospitality industries.

Research reporting is about understanding the target audience who is going to read the information, knowing the research goals, and doing the diligent work to draw high quality, accurate insights from the survey data collected to help communicate meaningful outcomes. Our research reports are compiled using a mixture of primary and secondary data sources. Primary refers to our own surveys and commissioned research; whereas secondary refers to authoritative third-party vendor data, and other publicly available data. The reports also draw upon Mike Ghasemi decades of experience in the retail industry solutions and services. By systematically gathering, analyzing and interpreting data that is relevant to our target audiences and markets, Mike Ghasemi provides invaluable and actionable insights to feed strategic thinking and tactical action.