5 Smart Ways to Engage Shoppers with Gift Card

With the end of the year fast approaching and shoppers getting stuck with Christmas shopping duties, retailers can help last-minute shoppers to buy a convenient gift card while increasing customer foot traffic into the store post-holiday season and fuel customer loyalty. It’s been almost two decades since the emergence of the pre-loaded plastic gift, and despite its popularity in the western world, many Asian retailers have not explored and benefited from the gift card programs.

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